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 Every
year Gemini Sound Products comes up with an innovative way to
rollout and promote new products at the winter NAMM shows; this year
was no different. It is a fact that 97% of Gemini's dealers are guys.
What better way to grab guys than football, complete with a real
quarterback and cheerleaders?
 Workers
scurried around for three days hanging lights, rolling out
Astroturf, fixing the chairs and bleachers, setting up the locker
rooms, hooking up the plasma bigscreen, and lining up the uniforms.
As NAMM opened, so did the Gemini Stadium; complete with a backdrop
of a panoramic crowd scene. It was time for the big show, time for
the Super Bowl of sales.
It's game time and
Gemini's starting audio lineup rolled onto the field with two new cd
players the CDJ-30 and CDJ-50. Also in the lineup was their new
mosfet three channel amplifier, the XPM-3000. On their lighting
lineup, they had their new Kryptonite green Laser Launcher and
Phaser. Many other great new audio and lighting products made up a
winning team.
As the sales team
went to work, sideline and halftime activities drew in the crowds.
There were Gemini cheerleaders funking to the sounds of Sandstorm and
other great dance tunes spun by DJ Swift while Football Hall of Fame
legend, Deacon Jones signed autographs.
Gemini Sound
Products gave a stunning performance of grace and agility with their
football themed booth at the 2001 Winter NAMM.
Between the cheers
of the Gemini girls, The Gemini team lined up for continuous
touchdowns in the battle of new DJ products displayed at this years
NAMM. You have heard of the NFL and the XFL. Now there is the GFL.
Instant Replay
(Click image to expand)
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Eric gets his
balls signed
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Shake your bootie |
The most popular
palce to be |
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DJzone writer Dan
McKay & Friends |
Bernie Howard,
Keith Belman, a differetn type of Gmeini girl, Alan Kabasso Gemini CEO |
DJzone Editor and
the Gemini Girls |
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