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DJ EXPO/CLUB SHOW Bucks the Trend

ATLANTIC CITY, NJ - At the close of business at the International DJ Expo/The Club Show in Atlantic City on August 29, 2002, the final number of attendees defied the nationwide trade show statistics. "Public reports the trade show attendance being down 25-35% on average was certainly not the case for this year's show," says Matt Rubenstein, director of marketing and sales for the Expo. "We experienced a 10% drop in our overall numbers. And we are real happy about that for one very important reason! We had a significant increase in the number of paying attendees- people who really came to the show for the sessions and the exhibits. Real customers-not  'free-pass' tire-kickers."

The final number of attendees in Atlantic City this year topped 4,300, making the International DJ Expo the single largest  trade show for DJ's in the United States. Show producer Vinny Tesra had this to say: "We are being told by both attendees and exhibitors that this was our best show ever. I'm real happy that everyone did great business, while at the same time had some fun. For whatever reason, the DJ business continues to be a very enthusiastic and growing market segment. I like to think that DJ Times and the professionalism of these shows have been a contributing factor in this industry's continuing growth."

DJ Times editor Jim Tremayne Summed things up: " The Expo was a success for many reasons. We had a packed exhibit hall and we were standing room only at 30-plus seminars and workshops. Our evening entertainment included worldclass DJs Louie DeVito, who spun a set at Club Déjà vu, and DJ Skribble who MC'd the Expo's annual Promo Only/Pioneer Party. But I was most impressed by the lack of post-9/11 sluggishness that has been evident in recent trades shows. We had he same energy and enthusiasm as past shows."

Another show success was EXPO TV, which provided valuable information about show events, such as the Rane Workshop hosted by GrandMaster Flash, as well as exhibitor interviews and first-time looks at new product introductions. EXPO TV was broadcast throughout the show floor and in rooms at the nearby Sheraton Hotel.

In addition to hosting The International DJ Expo/The Club Show, Testa Communications publishes DJ Times, Club Systems International, The Music & Sound Retailer, and Sound & Communications magazines and produces Convention TV News at trade shows.

"Every trade show I have attended this year has been way down in attendance, BUT, surprisingly the Expo seemed to be very well attended. Our product sell-through was 80% and the response to our new Velocity dual CD Player was INCREDIBLE to say the least. Way to go DJ Times!"

--John Brown, American Audio, Los Angeles, CA

"This was our 7th year exhibiting and I can tell you that there is simply no other DJ Expo that can turn out the amount of attendees that Testa's DJ Expo/Club show manages to consistently attract."

 --Brian Marsh, Abracadabra, N. Babylon, NY

"Once again you have come through. I will always support your shows in Atlantic City and anywhere else. Our association with the DJ Expo has already paid dividends for my booking agency."

--Mark Greenland, Public Image Booking, Hartford, CT

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