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Sid Vanderpool - Music Magic
Bridal Shows. Bridal Shows. Everywhere you look there seems to be another Bridal Show. With so many Bridal Shows available, the question naturally arises, "are Bridal Shows a worthwhile way to promote my DJ business?" The answer is really quite simple: yes and no.
Bridal Shows generally attract a very targeted group of brides interested in expanding their knowledge as to wedding related services and products that can help them make planning easier. This targeted group of Bridal Show participants naturally contains numerous prospective clients that may be interested in your services, many of whom you may not meet in any other way.
Bridal Shows provide a Disc Jockey Service with a convenient way to personally meet numerous potential clients during a short period of time. Personal contact is one of the most beneficial advantages of Bridal Shows, and is likely the one ingredient that will lead to more clients. This is a benefit that most other forms of advertising, despite the technology, still lack - personal contact.
For most Disc Jockey Services, a local Bridal Show would be the best place to start for several reasons. First, experience has shown that DJs, particularly those who specialize in weddings, are more successful acquiring local clients than acquiring clients at out of town shows. Despite the fact that weddings are a multi-billion dollar national market, many individuals continue to trust local DJs with their music needs. Second, because national Bridal Shows are so expensive, a local Bridal Show will most likely provide you the best contacts and save you the large expenses associated with participating in a large national show held out of your area.
Just like your business, a Bridal Show is what you make of it. An attractive booth, handout materials, and professional Exhibitors are all essential components of an effective Bridal Show presentation. Without just one of these elements, your presentation may lack the power to bring your company real business.
Bridal Shows are busy places; however, despite the traffic, it will likely not flow directly into your site unless you direct it there. You must have something to draw people in, whether it be a sign that raises a question or a free drawing for a tangible gift. Simply "being there" is usually not enough to draw real traffic and bring in prospective clients.
Although effective, Bridal Shows can also be a very expensive investment. A DJ's marketing and advertising budget must be carefully weighed to determine if a Bridal Show will provide better leads than other forms of advertising.
of Music Magic at Bridal
One of the difficulties that Music Magic has faced with Bridal Shows is measuring the exact effect they have had upon the company's growth. Though there is little doubt that the shows are helpful, the exact impact is difficult to measure. (This problem is not solely limited to Bridal Shows, rather exact measurability is a problem with almost all forms of advertising). To attempt to ascertain the effect of Bridal Shows, Music Magic has included a question which asks the prospective client to identify how they heard of Music Magic. However, despite these efforts, exact results are often difficult to gauge.
Also keep in mind, the opportunity of simply rubbing shoulders with other businesses and vendors who work within the same arena are just as influential in advertising your business as gaining additional clients.
If you're exhibiting at a bridal fair or expo and you're making your game plan, ask yourself:
What do I
expect to accomplish as a result of exhibiting?
When a Bride
comes up to my exhibit booth, what do I want their first impression
of me to be?
questions will I ask a Bride to immediately qualify them and generate
interest in what I do?
information do I want to get from asking this question?
statements can I make that will establish credibility and motivate
the Bride to act?
Am I doing
anything memorable? Is my exhibit memorable? Am I saying anything memorable?
Am I doing
anything that will differentiate me or distinguish me from the competition?
What are the
tools I'll need to accomplish these tasks?
Are you going to try to sell other exhibitors? Of course, you are!
Tips For A Successful Bridal Show
Grab the Viewer's Attention.
Don't Stack Brochures
Value of Giveaways
are Better Than Square Counters
Greatly Enhances Visual Impact
Sid Vanderpool is
the owner of The Wedding Helper Magazine
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