Advertising and Brand Preference: Choice or Circumstance?Mar 16, 2015 It is necessary at this point to attempt a definitive approach into the concept of brand preference.
By Richard Imhoagene. [ In Marketing ]
What's In A Name? The Six Essential Elements You Need To KnowOct 9, 2012 Selecting a name for your new business is not easy. A name does more than identify your company. It tells customers who you are, what you do, and more than a little about how you do it.
By Susan Friedmann. [ In Marketing ]
Ground Loops And Greasing Your BrakesDec 4, 2011 Did you know that your car’s disc brakes are designed to squeak? They contain wear indicators that will rub against the brake rotor and squeak when the brake pads are nearly warn out. This is your warning signal to fix your brakes. Of course, you can probably get rid of the squeak without actually fixing the problem.
By Jonathan Novick. [ In Columns ]
Follow Up Business OpportunitiesFeb 28, 2011 Consider the scenario of a business networking event. These are superb sources of leads and referrals that can be the life blood of your business. The business skills you develop in this arena can easily be applied in any business scenario. Assume you have engaged in conversation with a good potential contact. Once you have created a positive first impression start the interesting chat about various areas of common ground. By careful listening, you may identify an opportunity to do some business to your mutual benefit at some later date.
By Will Kintish. [ In Columns ]
Music Quality in 2010 is Worse than 1985Dec 10, 2010 Take a step back to the past: vinyl has a very good listening-quality … but when music is mastered to vinyl the upper echelons of the frequency range are filtered out, and the results aren’t perfect, and also the format degrades in time and suffers from pops and crackles. CD is also very good quality, but this technology is 15 years old in 2010, so today we surely are being treated to even better quality music?
By The Beefboss. [ In Columns ]